Find out the pros and cons of PPC

Google AdWords is an online advertising platform that allows businesses to create and display ads on Google’s search results pages, as well as on other websites in the Google Display Network.

The ads are targeted based on keywords and other parameters such as location, device, and demographics. But the question remains – is it worth using?

Gary Evans | Quillations Affordable Website Design
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Should I Use Google AdWords

Is Google AdWords Better Than Search Engine Optimisation?

Is it worth the effort?

It’s not necessarily a question of whether Google AdWords is better than search engine optimisation (SEO), as both strategies have their own strengths and weaknesses.

Google AdWords is a paid advertising platform that allows businesses to display their ads at the top of search engine results pages (SERPs) for specific keywords.

Advertisers pay each time someone clicks on their ad (pay-per-click or PPC), and can set their own budget and targeting parameters.

On the other hand, SEO is a process of optimising a website’s content and structure to rank higher in organic search results.

This involves a variety of techniques such as keyword research, content creation, link building, and technical optimisation.

So, which one is better for your business?

It ultimately depends on your goals, budget, and resources.

Here are some factors to consider:

1: Budget

Google AdWords requires a budget to run campaigns.

SEO is a longer-term investment that requires time and effort, but not necessarily a large budget.

2: Speed

AdWords can generate immediate results, as your ads can start appearing at the top of search results as soon as your campaign is live.

SEO, on the other hand, can take longer to see results as it involves building up your website’s authority and relevance over time.

3: Control

With AdWords, you have more control over your ad placements, targeting, and messaging.

With SEO, there are many factors that can affect your rankings, including algorithm updates, competition, and user behaviour.

4: Long-term vs. Short-term

AdWords provides short-term results that stop as soon as you stop paying for ads.

SEO provides long-term results that can continue to drive traffic and leads to your website even after you stop actively optimising for keywords.

Pros of Google AdWords

Targeted Advertising:

Google AdWords allows businesses to target specific audiences by selecting the keywords they want to trigger their ads.

This helps businesses reach people who are more likely to be interested in their products or services, which can increase the effectiveness of their campaigns.

Measurable Results:

Google AdWords provides a range of metrics to help businesses track their advertising performance, such as click-through rate (CTR), conversion rate, and cost per conversion.

This data helps businesses understand which ads and keywords are working best for them, and optimise their campaigns accordingly.


Advertisers have complete control over their AdWords campaigns, including the ability to set budgets, target specific devices and locations.

They can also choose the times of day, and days of the week their ads are displayed.

Cons of Google AdWords


Depending on the competition for keywords, the cost of using Google AdWords can be quite high.

It’s important for businesses to set realistic budgets and monitor their spending closely to ensure they are getting a positive return on investment (ROI).


Google AdWords can be a complex platform to navigate, particularly for those who are new to online advertising.

Businesses may need to invest time and resources into learning how to use the platform effectively.

Click Fraud:

Advertisers need to be aware of the potential for click fraud, where individuals or automated bots click on ads without any intention of making a purchase.

This can lead to wasted advertising spend and a lower ROI.


Overall, Google AdWords can be a valuable tool for businesses looking to reach new customers and increase their online visibility.

However, it’s important to carefully consider the potential costs and invest time and resources into learning how to use the platform effectively.

With the right strategy and monitoring, Google AdWords can be a powerful tool for driving website traffic, generating leads, and ultimately increasing sales.

Contact Quillations Today!

Need more information?

Contact Quillations today, and we will see what we can do!

Thank you.

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      About Gary Evans

      Coming from a customer service background, and managing a large magazine account in London, Gary knows how to treat customers right.

      Designing website is a huge passion for him, and he is always checking his customers websites to ensure they are all working correctly.

      Gary always goes out of his way to help his customers, and always goes above and beyond.

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